QR codes have had another brilliant year, they’re growing at an astronomical rate. Ever since the first QR code readers and scanner apps were released back in 2010, there has been no looking back for the QR code. You’ll find them placed on products, printed on business vehicles, taking place of printed airline tickets, on business cards, within art and hundreds of other places.
Before 2010, QR codes were very dull looking. A regular QR code is a black and white square which looks similar to a crossword puzzle. It’s very dull, doesn't do a great job of attracting attention, and to tell the truth, probably would go unnoticed by a large number of people. If you weren't familiar with QR codes and you saw one printed on a packet of crisps or something, chances are you would dismiss it – like you do a barcode , thinking it doesn't contain anything for you.
But in the past few years, people have got really creative with their ideas for designs as well as usage in QR codes, and the results are amazing. I’m going to show you a few of my favourite examples of amazing QR code designs and art from the past few years.
Let’s start with some hand drawn art by Yiying Lu (the artist behing the Twitter ‘fail’ whale). Her work is absolutely stunning – you can see a couple of examples of her work in the featured image at the top of this post. Her work is hand-drawn and painted, that includes the QR code which actually still works if you scan it.
Take a look at this video below to see Yiying in action, drawing and painting one of the beautiful illustrations which you see above:
Business cards are another area where people have seen an opportunity to place a QR code and be of benefit to whoever you give the card to. They add a modern look to the business card, and I think any type of digital agency will be looking to start incorporating QR codes into their printed media over the next few years.
By having a QR code on your business card, people can share your information by allowing someone to scan the QR code. Whereas with a standard business card, it’s only of use to the person who has it in their possession, but with the addition of a QR code, anyone can scan the code from the card and have the information stored on their smartphone device so they can use it when they need it. You can store anything from website addresses, to telephone numbers, office locations and more in a QR code.
I’ve also seen some great QR code designs in advertisements. The codes are often left black and white in an advertisement, so that it’s obvious to anyone who sees it that it’s a QR code for scanning. But, they place the QR code very cleverly within an image or photograph to help entice passers-by to scan the code.
Victoria’s Secret ran an awesome campaign like this. The campaign featured various models shown practically nude, being covered by just a QR code. Once you scanned the QR code you would get the full picture, with the QR code having been replaced by some Victoria’s Secret underwear, you could then go on to get more information about that particular product and even purchase it if you wanted to.
Here are a couple examples of the advertising used in the Victoria’s Secret campaign.
Author Bio: The author of this article has worked in design and marketing for over 10 years. He recommends that you use VisuaLead for all of your visual qr code creations.
Before 2010, QR codes were very dull looking. A regular QR code is a black and white square which looks similar to a crossword puzzle. It’s very dull, doesn't do a great job of attracting attention, and to tell the truth, probably would go unnoticed by a large number of people. If you weren't familiar with QR codes and you saw one printed on a packet of crisps or something, chances are you would dismiss it – like you do a barcode , thinking it doesn't contain anything for you.
But in the past few years, people have got really creative with their ideas for designs as well as usage in QR codes, and the results are amazing. I’m going to show you a few of my favourite examples of amazing QR code designs and art from the past few years.
Let’s start with some hand drawn art by Yiying Lu (the artist behing the Twitter ‘fail’ whale). Her work is absolutely stunning – you can see a couple of examples of her work in the featured image at the top of this post. Her work is hand-drawn and painted, that includes the QR code which actually still works if you scan it.
Take a look at this video below to see Yiying in action, drawing and painting one of the beautiful illustrations which you see above:
Business cards are another area where people have seen an opportunity to place a QR code and be of benefit to whoever you give the card to. They add a modern look to the business card, and I think any type of digital agency will be looking to start incorporating QR codes into their printed media over the next few years.
By having a QR code on your business card, people can share your information by allowing someone to scan the QR code. Whereas with a standard business card, it’s only of use to the person who has it in their possession, but with the addition of a QR code, anyone can scan the code from the card and have the information stored on their smartphone device so they can use it when they need it. You can store anything from website addresses, to telephone numbers, office locations and more in a QR code.
I’ve also seen some great QR code designs in advertisements. The codes are often left black and white in an advertisement, so that it’s obvious to anyone who sees it that it’s a QR code for scanning. But, they place the QR code very cleverly within an image or photograph to help entice passers-by to scan the code.
Victoria’s Secret ran an awesome campaign like this. The campaign featured various models shown practically nude, being covered by just a QR code. Once you scanned the QR code you would get the full picture, with the QR code having been replaced by some Victoria’s Secret underwear, you could then go on to get more information about that particular product and even purchase it if you wanted to.
Here are a couple examples of the advertising used in the Victoria’s Secret campaign.
Author Bio: The author of this article has worked in design and marketing for over 10 years. He recommends that you use VisuaLead for all of your visual qr code creations.
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